Revenue+13.4%
€100.7kAttributed revenue
Marketing intelligence
Good morning.
Here is what changed, what matters, and what deserves attention.
Marketing spend+17.2%
€27.6kAcross active channels
ROAS-3.2%
3.64×Revenue per euro spent
CPA+3.2%
€23Per conversion
Conversions+13.6%
1.2kRecorded outcomes
Revenue and investment
20 Aug to 18 Sept
Needs attention
Conversion volume is trending up
Conversions grew 14% over the previous period.
Recommended next stepValidate the increase by campaign and device.
Channel performance
One comparable view across every source.
| Channel | Spend | Revenue | ROAS | Movement |
|---|---|---|---|---|
| GGoogle Ads | €15,548 | €73,885 | 4.75× | +19.8% |
| MMeta Ads | €11,569 | €22,421 | 1.94× | -2.8% |
| OOrganic Search | €324 | €2,485 | 7.67× | +10.7% |
| EEmail | €191 | €1,893 | 9.94× | +6.3% |
Active decisions
Strategy with an evaluation date.
Refresh Meta prospecting creative
Reduce Meta CPA by 12%.
Review 1 Oct · activeProtect branded search coverage
Maintain impression share above 92%.
Review 23 Sept · evaluatingCampaigns
Sorted by attributed revenue.
01
Performance Max · CoreGoogle Ads
active€47,1744.75× ROAS
02
Brand demand captureGoogle Ads
active€26,7114.75× ROAS
03
Prospecting · New seasonMeta Ads
active€15,4611.94× ROAS
04
Dynamic retargetingMeta Ads
active€6,9601.94× ROAS
05
Editorial search growthOrganic Search
active€2,4857.67× ROAS
Business events
Context behind the numbers.
Autumn creative launched
New prospecting assets went live across Meta.
Search budget increased 18%
Budget moved toward high-intent shopping campaigns.
Checkout simplification released
The guest checkout flow was reduced by one step.